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Wavemakers: Disrupting the ETF Industry – Navigating Trend Following with Expert Jon Robinson

Our guest this week is Jon Robinson, co-founder of Bluepoint Investment Partners and Blueprint Fund Management. 

  • Jon takes us on a journey from his beginnings in the CTA world to the creation of Blueprint, a company trailblazing the way with trend-following strategies in the RIA world. He sheds light on the challenges of diversification and shares Blueprint’s innovative approach to minimizing distribution of outcomes for advisors. We dive into the fascinating realm of liquid alternatives, and follow a path of true diversification that necessitates acceptance of fluctuating strategies.
  • Ever pondered trend following in the investment world? We did, and the insights from Jon will have you rethinking your investment strategies. Price, as Jon elaborates, is the primary input and the key to being systematic and objective in decision-making. We navigate the world of a newly launched ETF, echoing this philosophy, offering unique diversification and a window into a 30-year track record strategy. With Jon’s expertise, we decode trend following and its translation to the public market.
  • From ETF attributes to benchmarking, Jon’s knowledge and insight are transformative. Hear how using single stocks to express a larger equity allocation delivers more diversification and learn how to strike a balance in a client-driven business. Aspiring ETF entrepreneurs, take note of this episode. We delve into the lessons learned in launching an ETF, emphasizing the necessity of investing in education and content development. As a treat, Jon offers a preview of his new business venture – ‘The Blueprint Chesapeake Friend Following Plus Nothing TFPN’. Strap in for a deep dive into ETFs and learn how effective marketing strategies are instrumental in achieving market traction.

Read the Full Transcript below:

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