ETF Industry KPIs – 11/09/2020

Week of November 2, 2020 KPI Summary

This week, the ETF market experienced only 4 new ETF launches, offset by 16 closures. This brought the total number of US ETFs to 2,282, and the Open-to-Close ratio to 0.84. Although the total number of US ETFs was reduced, US ETF assets and ETF Exchange Ratio revenue saw big increases this week. Assets went from $4.69 Tn last week, to $4.97 Tn this week. Revenue went from $8.56 Bn to $9.1 Bn. The indexes also saw positive change this week; the Toroso ETF Industry Index was up 6.54% while he S&P Financial Select Sector Index was up 4.57%.

TETF.Index Performance vs. S&P Financial Select Sector Index
(as of November 6, 2020)

TETF.Index Performance vs. Other Leading Financial Indices
(March 31, 2017 through November 6, 2020)

ETF Launches

TrueMark Structured Outcome ETF November (ticker: NVMZ)
Demz Political Contributions ETF (ticker: DEMZ)
VictoryShares Top Veteran Employers ETF (ticker: VTRN)
VictoryShares Protect America ETF (ticker: SHLD)

Why Follow the ETF Industry KPIs

The team at Toroso Investments began tracking the ETF Industry Key Performance Indicators (KPI’s) in the early 2000’s and have been consistently reporting on, and analyzing these metrics ever since. The table above was the impetus for the creation of the TETF.Index, the index that tracks the ETF industry. Each week, we will share the statistics we believe to be the most useful for identifying industry trends, in addition to the performance of the TEFT.Index.


Past performance is no guarantee of future returns. This article is for informational and educational purposes only; is not intended to constitute legal, tax, accounting or investment advice; and does not constitute an offer to sell or a solicitation of an offer to buy any security or service. Furthermore, the Indexes shown above are not investable. While Toroso has gathered the information presented from sources that it believes to be reliable, Toroso cannot guarantee the accuracy or completeness of the information presented and the information presented should not be relied upon as such. Any opinions expressed are Toroso’s opinions and do not reflect the opinions of any affiliates or related persons. All opinions are current only as of the date of initial publication and are subject to change without notice. All investment strategies and investments involve risk of loss, including the possible loss of all amounts invested.

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