ETF Industry KPIs – 09/21/2020

Week of September 14, 2020 KPI Summary

This week, 13 ETFs closed. However, this was almost completely negated by 12 new ETF launches. The 12 month open to close ratio remained below 1 despite 243 ETF launches this year. US ETF assets increased this week from $4.71 Tn to $4.75 Tn. ETF Expense Ratio Revenue also increased this week, from $8.62 Bn to $8.71 Bn. Active ETFs now represent 7.14% of the ETF industry expense ratio revenue.

TETF.Index Performance vs. S&P Financial Select Sector Index
(as of September 18, 2020)

TETF.Index Performance vs. Other Leading Financial Indices
(March 31, 2017 through September 18, 2020)

ETF Launches

Fideltiy® US Multifactor ETF (ticker: FLRG)
Cabana Target Drawdown 10 ETF (ticker: TDSC)
Cabana Target Drawdown 13 ETF (ticker: TDSD)
Cabana Target Drawdown 16 ETF (ticker: TDSE)
Cabana Target Drawdown 5 ETF (ticker: TDSA)
Cabana Target Drawdown 7 ETF (ticker: TDSB)
Invesco BulletShares 2028 High Yield Corporate Bond ETF (ticker: BSJS)
Invesco BulletShares 2030 Corporate Bond ETF (ticker: BSCU)
Invesco BulletShares 2030 Municiple Bond ETF (ticker: BSMU)
Natixis US Equity Opportunities ETF (ticker: EQOP)
Natixis Vaughan Nelson Mid Cap ETF (ticker: VNMC)
Natixis Vaughan Nelson Select ETF (ticker: VNSE)

Why Follow the ETF Industry KPIs

The team at Toroso Investments began tracking the ETF Industry Key Performance Indicators (KPI’s) in the early 2000’s and have been consistently reporting on, and analyzing these metrics ever since. The table above was the impetus for the creation of the TETF.Index, the index that tracks the ETF industry. Each week, we will share the statistics we believe to be the most useful for identifying industry trends, in addition to the performance of the TEFT.Index.


Past performance is no guarantee of future returns. This article is for informational and educational purposes only; is not intended to constitute legal, tax, accounting or investment advice; and does not constitute an offer to sell or a solicitation of an offer to buy any security or service. Furthermore, the Indexes shown above are not investable. While Toroso has gathered the information presented from sources that it believes to be reliable, Toroso cannot guarantee the accuracy or completeness of the information presented and the information presented should not be relied upon as such. Any opinions expressed are Toroso’s opinions and do not reflect the opinions of any affiliates or related persons. All opinions are current only as of the date of initial publication and are subject to change without notice. All investment strategies and investments involve risk of loss, including the possible loss of all amounts invested.

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