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The Tidal Financial Group (Tidal) expanded rapidly over the last decade and encompassed multiple ETF related brands including Toroso Investments, Tidal ETF Services, and the ETF Think Tank. Going forward all activity will be unified under the Tidal brand as we become one company, dream, family, and platform focused on holistic ETF customer solutions.

ETF Industry KPIs 11/23/2020

Week of November 16, 2020 KPI Summary

This week, the ETF market experienced six launches and only one closure. This brought total US ETFs up to 2,288, and the Open-to-Close ratio to 0.86. US ETF assets and ETF Expense Ratio revenue continue to increase. Assets went from $5.09 Tn to $5.13 Tn; revenue went from $9.03 Bn to $9.42 Bn. Returns for both indexes decreased this week. The Toroso ETF Industry Index went from 3.91% to 1.02%, and the S&P Financial Select Sector Index went from 8.32% to 0.55%.

TETF.Index Performance vs. S&P Financial Select Sector Index
(as of November 20, 2020)

TETF.Index Performance vs. Other Leading Financial Indices
(March 31, 2017 through November 20, 2020)

ETF Launches

JPMorgan BetaBuilders US Small Cap Equity ETF (ticker: BBSC)
Leatherback Long/Short Alternative Yield ETF (ticker: LBAY)
2ndVote Life Neutral Plus ETF (ticker: LYFE)
2ndVote Society Defended ETF (ticker: EGIS)
ATAC US Rotation ETF(ticker: RORO)
Virtus Terranova US Quality Momentum ETF(ticker: JOET)

Why Follow the ETF Industry KPIs

The team at Toroso Investments began tracking the ETF Industry Key Performance Indicators (KPI’s) in the early 2000’s and have been consistently reporting on, and analyzing these metrics ever since. The table above was the impetus for the creation of the TETF.Index, the index that tracks the ETF industry. Each week, we will share the statistics we believe to be the most useful for identifying industry trends, in addition to the performance of the TEFT.Index.


Past performance is no guarantee of future returns. This article is for informational and educational purposes only; is not intended to constitute legal, tax, accounting or investment advice; and does not constitute an offer to sell or a solicitation of an offer to buy any security or service. Furthermore, the Indexes shown above are not investable. While Toroso has gathered the information presented from sources that it believes to be reliable, Toroso cannot guarantee the accuracy or completeness of the information presented and the information presented should not be relied upon as such. Any opinions expressed are Toroso’s opinions and do not reflect the opinions of any affiliates or related persons. All opinions are current only as of the date of initial publication and are subject to change without notice. All investment strategies and investments involve risk of loss, including the possible loss of all amounts invested.

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