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The Tidal Financial Group (Tidal) expanded rapidly over the last decade and encompassed multiple ETF related brands including Toroso Investments, Tidal ETF Services, and the ETF Think Tank. Going forward all activity will be unified under the Tidal brand as we become one company, dream, family, and platform focused on holistic ETF customer solutions.

ETF Industry KPI – 8/02/2021

Week of July 26, 2021 KPI Summary
  • This week, the industry experienced 5 new ETF launches and no closures, shifting the 2021 YTD Open-to-Close ratio to 2.26 and total US ETFs to 2,605.
  • The month of July was a good month in the ETF Industry
    • Total assets increased approximately 1.47%, an increase of 48 ETFs to total US ETF count, and 11 additional issuers by brand.
    • From our 11 asset class categories, Allocation increased the most (5.81%) and Volatility had the largest drop (-6.76%).  The two largest asset classes of Equity (77.70% of assets) and Fixed Income (17.66%) both grew 1.30% and 2.13% respectively.
  • Overall, while assets fluctuated in July and finished in the black, there were nearly a dozen ETFs per week launched, pushing the Open-to-Close ratio even higher to 2.26.
  • Both indexes experienced minimal change in July, Toroso ETF Industry Index was up 0.10% while the S&P Financial Select Sector Index trailed at -0.44%.
ETF Launches

DriveWealth Power Saver ETF (ticker: EERN)
DriveWealth Steady Saver ETF (ticker: STBL)
Impact Shares Affordable Housing MBS ETF (ticker: OWNS)
Timothy Plan High Dividend Stock Enhanced ETF (ticker: TPHE)
Timothy Plan US Large/Mid Cap Core Enhanced ETF (ticker: TPLE)

ETF Closures


TETF.Index Performance vs. S&P Financial Select Sector Index
(as of July 30, 2021)

TETF.Index Performance vs. Other Leading Financial Indices
(March 31, 2017 through July 30, 2021)

Source: Morningstar Direct

Why Follow the ETF Industry KPIs

The team at Toroso Investments began tracking the ETF Industry Key Performance Indicators (KPI’s) in the early 2000’s and have been consistently reporting on, and analyzing these metrics ever since. The table above was the impetus for the creation of the TETF.Index, the index that tracks the ETF industry. Each week, we will share the statistics we believe to be the most useful for identifying industry trends, in addition to the performance of the TEFT.Index.


Past performance is no guarantee of future returns. This article is for informational and educational purposes only; is not intended to constitute legal, tax, accounting or investment advice; and does not constitute an offer to sell or a solicitation of an offer to buy any security or service. Furthermore, the Indexes shown above are not investable. While Toroso has gathered the information presented from sources that it believes to be reliable, Toroso cannot guarantee the accuracy or completeness of the information presented and the information presented should not be relied upon as such. Any opinions expressed are Toroso’s opinions and do not reflect the opinions of any affiliates or related persons. All opinions are current only as of the date of initial publication and are subject to change without notice. All investment strategies and investments involve risk of loss, including the possible loss of all amounts invested.

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