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The Tidal Financial Group (Tidal) expanded rapidly over the last decade and encompassed multiple ETF related brands including Toroso Investments, Tidal ETF Services, and the ETF Think Tank. Going forward all activity will be unified under the Tidal brand as we become one company, dream, family, and platform focused on holistic ETF customer solutions.

ETFs that go up when markets go down

The current market uncertainty and anxiety by investors is being fed by the elections, the interest rate and the knowledge that the Federal Reserve will not keep helping the economy for now. So what can we do with this uncertainty? Let’s talk about ETFs that can protect you on the downside.

2016 has been a year full of surprises
Uncertainty is still in investors’ minds.

ETFs that go up when the markets go down
Traditionally there are two: inverse ETFs and Volatility Tracking ETFs (VIX).

The trick? You have to know when to use each one.

BTAL: a traditional, yet protective bet
The index has done very well of giving you a return when the market goes down and can be used as a buy and hold vehicle. You are getting risk protection and not getting the exact difference on the other side.

ETF Prism Report: The Smart Cost of Smart Beta

ETF Prism Report: The Smart Cost of Smart Beta

 What is Smart Beta?

Doing Good and Making Money Can Be Linked

Doing Good and Making Money Can Be Linked

ETF Prism Report Environmental, Social and Governance Investing (ESG) can be a

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