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The Tidal Financial Group (Tidal) expanded rapidly over the last decade and encompassed multiple ETF related brands including Toroso Investments, Tidal ETF Services, and the ETF Think Tank. Going forward all activity will be unified under the Tidal brand as we become one company, dream, family, and platform focused on holistic ETF customer solutions.

Measuring True Costs Of ‘Smart Beta’ ETFs – by Mike Venuto ETF.com

By Michael Venuto
Toroso Investments
Published in ETF.com

The concept of systematically alternatively weighting an established index has been around for many years, as evidenced by the success of mutual funds from Dimensional Fund Advisors.

In the world of ETFs, this alternative-weighting concept has come to be known as “smart beta,” and represents one of the fastest-growing segments of the ETF marketplace. Many investors are skeptical of this trend and regard “smart beta” as simply a marketing term.

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