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The Tidal Financial Group (Tidal) expanded rapidly over the last decade and encompassed multiple ETF related brands including Toroso Investments, Tidal ETF Services, and the ETF Think Tank. Going forward all activity will be unified under the Tidal brand as we become one company, dream, family, and platform focused on holistic ETF customer solutions.

Scared Stockless: How Advisors Calm Jittery Clients

Published in ThinkAdvisor.com in February 2013

… The tough conversations that dominated the advisor-client relationship during the 2007-2009 meltdown have not gone away. Far from it. Even though inflows into stock mutual funds and exchange-traded funds surged—finally—at the start of the year at the hands of suddenly bullish investors, advisors across the nation report what some are calling a historic pullback from stocks, and they are using words like “raw,” “shell-shocked” and “skittish” to explain their clients’ continuing malaise.

As Dan Carlson, chief financial officer of New York City-based Toroso Investments, puts it: “Something that’s not talked about a lot is that when we had the tech bubble blow up in 2001, everyone knew it was a high-risk environment. In 2008, it was my bank and my home that blew up. That’s a totally different psychological blow-up that people have to get over. That gets to the core of what a person’s emotional psyche can handle.”

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